Following a monthlong hiatus to start off the new year, Kanye West and Adidas are back with a brand-new iteration of the Yeezy Boost 700, rumored to launch next month.
The latest round of leaks comes courtesy of The Yeezy Mafia on Twitter, featuring the highly celebrated Yeezy Boost 700 dad sneaker in a colorway that fans of the line may recognize.
This “Salt” makeup opts for gray hues throughout the majority of the kicks, including on the leather-based running-styled upper, with suede panels acting as the mudguard and heel counter. Breathable mesh covers the Three Stripes branding, which is vaguely seen on both the lateral and medial sides while also used on both the tongue and the ankle collar. A light blue tint offsets the rest of the shoe, seen on the chunky Boost-cushioned midsole, with contrasting black accents found by the heel and on the Trefoil branding on the outsole.
It turns out that there is only one factor that can slow down sales of Kanye West’s Yeezy shoes. It’s not ’Ye describing slavery as a “choice,” or going full MAGA rally in a meeting with Trump at the Oval Office. No, it’s something simpler: Tweaking the supply causes the most change. Originally, Adidas sold Yeezys in small numbers by design. Experts considered scarcity the key to the whole operation. But last quarter, the Three Stripes opened the floodgates, releasing the shoe in much higher quantities. The immediate results were surprising: For the first time, Yeezys didn’t immediately sell out. You could just…buy a pair. The longer-term results were possibly more surprising: Expanding the stock led to a 500 percent increase in Yeezy sales, according to NPD’s Matt Powell. The only thing that had stopped people from buying Yeezys, apparently, was the shoes’ lack of availability.